It's an excellent demonstration of how this Award can give some really wonderful spin-off marketing for an artist's work. Each year around five portraits are chosen for postcards, posters and other marketing material - which all get a very wide circulation
Toronto based artist Shaun Downey visits the BP Portrait Award 2010, the most prestigious competition of it's kind in the world, at the National Portrait Gallery in London, England. Shaun's painting, "Blue Coco" was one of 58 paintings selected from a record 2,177 International entries . His painting was also chosen as the main image of the ad campaign for the exhibition, featured on posters around the UK, the exhibition catologue, and a banner draping the front of the National Portrait Gallery.
It's also an excellent explanation of an artist's perspective on the other portraits in the exhibition - and much better than my video of the whole exhibition which you can see here - BP Portrait Award 2010 Exhibition. I've got a feeling he's done a few more than me and he's certainly got a better camcorder!
Links: 27 posts about the BP Portrait Award on Making A Mark